Sports Application Cover Letter

Sample cover letter for Internship position at NBA


Associates Program


I am writing to express my interest in the NBA Associate Program, which I learned about from xxxx xxxx, Senior Manager of Compensation for the NBA. I am currently a sport management major within the Isenberg School of Management at the University of Massachusetts Amherst. As my enclosed resume shows, I have a number of diverse internship experiences that have given me unique perspectives on the world of basketball, which would undoubtedly prove beneficial in a position with the NBA.

Though I have been fortunate enough to intern at a premier sports agency with Octagon’s basketball division and worked in the Philadelphia 76ers’ front office, I am most proud of my accomplishments at UMass. Nothing exemplifies my time at UMass better than my role within the Association of Diversity in Sport (ADS). I began with the sport management club when it consisted of fewer than 20 students. Throughout my freshman year I proved to be a dedicated member and, as a sophomore, I was elected president of ADS. I coordinated ADS’ budgeting, sponsorship efforts, marketing plans, and created several new events and initiatives. Within two years of becoming president, ADS’ membership quadrupled to 80 and we were presented with the Outstanding Registered Student Organization of the Year award out of 300+ organizations on campus. Additionally, I received the Outstanding Student Leader of the Year award.

I have been extremely focused on the NBA Associate Program from the day xxxx xxxx called me, initially to notify me that I was a finalist for the NBA’s undergraduate internship program, but later informing me of the Associate Program after hearing about my internship with the Sixers. xxxx xxxx and I agreed that this program would be a great fit for me because the rotational structure would take advantage of my diverse internship and practical business experiences. Since learning about the program, I have toured the NBA Headquarters with xxxx xxxx, Vice President of Marketing, and I have talked at length with xxxx xxxx, President of the NBA Developmental League. Each conversation gets me more excited about the prospects of working for the best professional league in sports.

I would love to discuss my qualifications and answer any questions you have. I can be contacted at (xxx) xxx-xxxx or xxxx@xxxx. Thank you and I hope to hear from you soon.

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Tom Smith
65 Brown Street
Maycomb QLD 4067
M: 0411 111 111
H: 07 4444 5555


Mr Jason Long

Tri School
Greg Taylor Aquatic Centre
Maycomb QLD 4067


Dear Mr Long

I wish to apply for the position of Assistant Coach as advertised in The Maycomb Daily newspaper on 19 June 2009. My knowledge, skills and experience make me the perfect candidate for this role.

I am currently working full time as assistant store manager for a bicycle store but my ultimate dream is to be able to coach triathlon on a full-time basis. I participate competitively in the sport of triathlon on a regular basis and have extensive experience training and coaching young people in a variety of sports as a part-time activity.

My recent completion of the Diploma of Sport (Development) at Queensland TAFE has fully equipped me with all the necessary skills and knowledge, including management, teaching techniques, recovery and training programs. Equally beneficial for the role is my experience as a part-time swim coach and my time working as a camp counsellor in America – both of these jobs involved working with children in a leadership role. Furthermore, my job at the bike store has given me extensive knowledge about bikes, equipment and technical skills.

I am enthusiastic, reliable, organised and hardworking. My motivation, great sense of humour and positive nature enable me to relate to people at all fitness levels and ages, and I often prove to be a great role model for young triathletes. I have competed many times in team challenge events and therefore work well in a team environment.

I have attached my resume, including race results for 2008, for your perusal. If you need any further information please feel free to contact me or go to my website – I look forward to meeting you and discussing this further.

Yours sincerely

[sign here]

Tom Smith

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